Empowering the Workforce: What Women Seek in Their Employee Benefits Plans

Empowering the Workforce: What Women Seek in Their Employee Benefits Plans


Employee benefits are a crucial factor in attracting and retaining top talent. While both men and women share common expectations when it comes to benefits, women often have unique preferences and needs.

Understanding what women are looking for in their employee benefits plan is essential for creating an inclusive and supportive work environment. In this blog, we’ll explore the specific aspects that women value in their benefits packages.


Comprehensive Health Coverage

Health benefits are a top priority for women when it comes to their employee benefits plan. Beyond the basics, such as medical, dental, and vision insurance, they often look for comprehensive coverage that includes maternity care, mental health services, preventive care, and wellness programs.

According to a study by the Kaiser Family Foundation, 85% of women consider maternity care an essential component of their health benefits plan, highlighting the importance of such coverage.


Work-Life Balance Support

Women, like everyone else, appreciate work-life balance support. Flexible work arrangements, paid parental leave, and caregiving benefits are vital for women who often bear the responsibility of balancing work and family life.

Did you know that 75% of women consider work-life balance as a critical factor when evaluating potential employers? Paid parental leave, in particular, has gained prominence, with statistics from the International Labour Organization revealing that 41% of countries have introduced paid maternity leave policies.



Professional Development Opportunities

Professional growth and development are equally important to women as to men. Providing opportunities for skill enhancement, mentorship programs, and career advancement resources can be particularly appealing to women who aspire to succeed in their chosen careers.

Studies show that companies with more women in leadership positions are more likely to have a formal mentorship program, indicating a connection between gender diversity and professional development opportunities.


Family Planning and Fertility Benefits

For women who plan to start or expand their families, employee benefits plans that include fertility treatments, maternity support, and childcare assistance can be game-changers. Employers that offer these benefits show a commitment to supporting women’s life choices and needs.

A study by the International Foundation of Employee Benefit Plans found that 57% of organizations offer some form of fertility benefits, reflecting the growing importance of this aspect in employee benefit packages.


Gender Pay Equity

Ensuring equal pay for equal work is a fundamental aspect of attracting and retaining female talent. Women often look for organizations that are committed to closing the gender pay gap and providing equitable compensation.

The gender pay gap varies by region and industry, but data from the World Economic Forum suggests that, on average, women earn only 63% of what men earn, emphasizing the need for gender pay equity efforts.


Diversity and Inclusion Efforts

Women often appreciate a diverse and inclusive workplace. Companies that prioritize diversity and equity, including gender diversity, tend to create environments where women feel welcomed and valued.

A report by the McKinsey & Company reveals that companies in the top quartile for gender diversity on executive teams are 25% more likely to experience above-average profitability.


Final Thoughts

Understanding what women are looking for in their employee benefits plan is essential for organizations that want to attract and retain female talent. Employers that prioritize these elements create a workplace where women feel empowered and valued, contributing to a more diverse and inclusive workforce.

By recognizing and meeting the unique needs of women in the workplace, companies can enhance their overall employee satisfaction and create a more harmonious and productive work environment. The statistics presented here underscore the importance of aligning benefits packages with women’s preferences and needs in the workforce.



The Team at Health Risk Services are very passionate about ensuring that Benefit Plans take into consideration the unique needs and preferences of female employees. That is why we are committed to helping managers of benefits plans make strategic decisions to address those female needs and desires.

To schedule your Complimentary Consultation with Health Risk Services, please call 403-236-9430 OR email: [email protected]